By Francesca Cassola, Sophomore Franklin & Marshall College and KidBacker Intern
When Brea (21) and Halle (15) Holmes went on a shopping trip to find beauty products for their spa party, they were disappointed when they could not find any for teens or tweens. After realizing that natural beauty products for their age demographic were nonexistent, the sisters decided to take matters into their own hands. Brea and Halle created Sweet Dream Girlz, a company that sells naturally made beauty products that are safe for young girls.
Sweet Dream Girlz has not gone unnoticed. It has been featured in USA Today, Bloomberg’s Businessweek, Yahoo!, and more. Brea and Halle have also created something called SPA Diva, a resource that teaches young entrepreneurs like themselves how to start their own businesses. Because of Brea and Halle’s hard work, Sweet Dream Girlz has expanded and now also includes clothing, sneakers, and accessories. I was happy to be able to talk to these two impressive young entrepreneurs.
KidBacker: What does being an entrepreneur mean to you?
Brea Holmes: It means that we can create something that is missing in the market for girls.
Halle Holmes: Having the ability to benefit girls just like us.
KB: What initiated the idea to start your business?
HH: We were having a spa night at home and wanted to find some fun beauty products to use. After going to a local store, we were disappointed in not finding beauty products that were made especially for girls and good for our sensitive skin. That frustration turned into Sweet Dream Girlz.
BH: Since, we have expanded our line to vibrant sneakers, sweet apparel, and natural skincare.
KB: How did you fund your business?
HH + BH: Our parents funded our business at the start.
KB: What tools do you wish were available to you when you launched your business but weren’t?
BH: We needed more sales representation to open doors with buyers who were unfamiliar with our brand. Buyers are sometimes difficult to communicate with and often are reluctant to partner with new brands.
KB: How did you secure your first customers?
HH + BH: We started selling to friends and family. Then, our media exposure helped us to get our brand out and girls started buying from our site. Now, we sell from our site and have wholesale partners.
KB: Do you have any mentors? If so, who? How do they help you? On what frequency?
HH + BH: Our parents. They have had entrepreneurial businesses too. As a team, we meet weekly to discuss our strategic plans, current production of products and new ideas.
KB: If you had some tips to give other young people who want to start their own business, what would they be?
BH: Never give up, take school seriously, keep God first.
HH: Stay determined, motivated and prioritize.
KB: Why should young people consider becoming entrepreneurs?
HH: It can help you understand more about business.
BH: You can learn the fundamentals of running and growing a business.
KB: What made you able to expand and start selling more than just beauty products? Why did you choose to do so?
BH: We identified that there was a gap in the current retail market for individuality and style.
HH: We kept seeing the same products in different stores and grew tired of being ignored by buyers.
KB: What is SPA DIVA?
HH: We often would hear from other girls that they liked what we were doing and wanted to start a business but, did not know how and had limited resources. In 2013, we started our direct selling business, SPA DIVA, which teaches other girls how to use our natural skincare and resources CD to start their own mobile spa event business.
- When something you want doesn’t exist, take matters into your own hands.
- If you’re an entrepreneur, help others learn to be entrepreneurs as well.
- If you aren’t the sole owner of your business, meet weekly to make sure everyone is on the same page.
Sweet Dream Girlz At-a-Glance
Location: Los Angeles, CA
Age: Brea Holmes (21) and Halle Holmes (15)
Business: Consumer Product Goods: Beauty and Fashion/Retail
Mission: To provide naturally made beauty products for tweens and teens
Are you a young entrepreneur? Do you have a great story to share? We want to hear from you! Sign up below.